Clinically proven antibacterial protection for a healthier mouth**

Want a healthier mouth? Colgate Total toothpaste protects 100% of the mouth's surfaces - teeth, tongue, cheeks and gums. Our unique formula fights bacteria, prevents cavities and gingivitis, provides tartar control and strong enamel, whitens teeth, keeps breath fresh, and provides long-lasting sensitivity relief with continued use. A confident and attractive smile comes with bright white teeth and the health of your mouth. That's why Colgate Total Gel Whitening Paste has a unique formula that not only helps remove stains for whiter teeth, but also keeps your whole mouth healthy by fighting bacteria on teeth, tongue, cheeks, and gums for 12 hours**.

**vs. non-antibacterial fluoride toothpaste with twice daily four weeks of continued use

*with 4 weeks of continuous use